The digitized voice is calling : re-imagining organizational practice and "consciousness"

The numerous dimensions of organizational existence have been extensively examined in management studies; however, the concept of organizational imagination and consciousness has been less explored. The efforts of our research were aimed at discovering how organizational imagination impacts both social and material phenomena and how it contributes to a specific collective way of thinking, perceived as organizational consciousness, which fuels change on multiple levels and impacts the organizational ecosystem. We arrive at the conclusion that organizations that take the risks and embrace organizational imagination give themselves the chance to grow in unexpected ways and as they challenge the comfortable status quo, they are faced with some consequences because the ability to reimagine does not always sit easily with the organizational ecosystem